Listing Your Home
Advertising and Marketing Strategies for Your Houston Home
What Houston Realtors, Meg and Jim Zoller Will Do For You
The Zoller Group, your Houston Realtors, provides extensive marketing of your Houston home for sale to attract qualified buyers, utilizing local and national advertising venues. Traditional print media in newspapers and magazines is incorporated with a thorough Internet campaign. We constantly maintain and enhance our custom website, which is designed to appeal to an affluent and savvy real estate consumer base, in order to best showcase your Houston area property.
FineHomesHouston.com serves as a true resource for those interested in purchasing, selling, renting or investing in real estate throughout the Houston area, and it therefore captures, and keeps, the attention of potential leads. The uniqueness of each of our Featured Listings is highlighted by a 360 degree virtual tour, and Meg and Jim personally provide neighborhood market updates of various Houston areas through the www.RealtyTimes.com website. In addition, we capitalize on mass-media REALTOR® websites such as Realtor.com and HAR.com.
An in-depth knowledge of the Houston area real estate market allows us to tailor a marketing strategy that provides the greatest exposure for each Houston area property we list, achieving qualified offers in the shortest period of time. Each team member of The Zoller Group appreciates being able to assist in the real estate transaction process. Buyers and sellers alike can easily contact a team member at any time by using The Zoller Group’s advertised, toll-free “800” number which rings four different numbers simultaneously. For a testament to our effective marketing techniques, visit the testimonials section of this site.
Services Provided Include:
- Targeted point-of-sale materials
- Featured Property information packets
- REALTOR® to REALTOR® networking
- Print advertising materials
- Customized solutions
- HAR.com
- Realtor.com (over 6.6 million cusumers visit per month)
- AOL.com
- MSN.com
- WallstreetJournal.com
- RealtyTimes.com
- TheZollerGroup.com
- KW.com
- Compuserve.com
- Advertise periodically to top producers who sell in this area
- Advertise and stage both agent and public open houses
- Use email to advertise to top agents
- Implement 24 hour, 1-800 marketing system
- Continuously network with other agents in the market area
- Personally take the majority of the calls on the property so that we can describe the best features of the home
- Implement prospect matching and call matches
- Phone all potential buyers with details of listing
- Mail out "Just Listed" and "Just Sold" cards
- Research and determine fair market value before and periodically during listing
- Prepare and sign listing agreements
- Input listing on MLS within 24 hours
- Photograph property for handouts, fliers, ads, and Internet
- Film 360 degree virtual tour of home if applicable and upload to Internet sites
- Develop advertising material lising the benefits and features of the property
- Arrange showings for other agents
- Check with agents who have shown the property for "feedback" comments
- Contact you regularly with verbal or email progress reports
- Review market continuously
- Advise and update you of changes needed to enhance marketability
- Follow up with parties who attend open houses
- Review marketing activities with you as needed
- Pre-qualify potential buyers, when possible
- Present and discuss all offers on property with you
- Negotiate the transaction with the other agent
- Recomment financing options to aid marketing to buyers
- Finalize the sales contract
- Arrange for moving company if necessary
