Techniques for Selling Your Houston Home

Some sellers wrongly assume that a higher-priced property doesn’t conform to the same conventional real estate wisdom as less costly housing because there is a smaller pool of prospective buyers. In fact, the Zoller Group, your Houston real estate experts, realize the importance of generating interest in your property within the first few weeks when selling your Houston home.

Right Pricing Is Essential For Your Houston Property

Discerning Houston home shoppers know what they want out of a property. Buyers generally target a small number of houses they feel may be right for them shortly after deciding to change residences. In many instances timelines are further compressed for business reasons as well. Combine this with the financial freedom to move ahead without delay, and you’ll find that purchase decisions will often be made quickly.

Attracting the attention of this sort of motivated buyer is the critical first step, but sealing the deal quickly is equally important because the ability to capitalize on the “new listing” buzz is limited. For many in this market segment, the monetary aspect of purchasing a Houston home is more about the quality of the deal than affordability. Sellers must take this into account as they can ill afford to lose time to a prolonged negotiation or a stalled transaction. Accordingly, setting a fair market price is a sound approach when looking to sell real estate. Get further insight into your Houston home’s current value in the "Market Conditions" section of the Fine Homes Houston website.

Unique Houston Properties Deserve Unique Marketing

Most home sellers feel that their property is a one-of-a-kind gem. When listing your Houston home the marketing strategy that is often used is only mediocre. Houston real estate specialists, The Zoller Group will take the time to evaluate and understand what makes your Houston property special, and then work with you as the seller to devise ways of generating interest and excitement that speak to the features and benefits that will ultimately set the listing apart from the competition.

As an example, contracting a professional photographer will insure that any promotional pieces will have the polish required for print materials that make an impression, but hiring a professional videographer to create a customized DVD with a narrated tour of the property raises the bar considerably. Chances are you will have prospects from outside the greater Houston area and this approach will give the buyer a chance to begin “viewing” your home well in advance. Read more about our unique, tried-and-true approach to marketing your Houston home.

A Prerequisite To Selling Your Houston Home Is To “Know Your Houston Neighborhood.”

Contact us now, your Houston realtors to schedule a listing consultation to create a plan to prepare your home for real estate sale on the Houston MLS.